VisibleNation Takes A Different Tack On Social Data ? Can You Compare The Content Of Your Character?

The arena of social data comparison has become a hot space over the last, say, three years. With the rise of Facebook and Twitter we have concurrently seen the rise of platforms like Klout and PeerIndex, startups which have pushed the envelope on rating both the content of individuals' expertise and their influence across a wider social circle. If you want a historical perspective, we no longer judge people by the color of their skin but by the content of their character (with apologies to MLK). But I will leave it to you to decided whether this brave new world is the fulfillment of his wishes. Suffice it to say, companies like Research Now, TNS, AC Neilson, Experian and IPSOS Mori are now, as we speak, furiously building out their own platforms to deal with this universe. But now a new player has appeared, an Anglo-Russian startup called VisibleNation which claims to have launched the first free social data comparison platform after nine months in development.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/IukQwWHCpEo/

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