SMS, also referred to as short messaging service, is the rage in Europe and parts of Asia. Progressively SMS is gaining momentum in the US as a low cost messaging solution. SMS is described as text messages, up to 160 characters in length, sent to cellphones. In recent months SMS has become synonymous with any text message sent to some cell phone.
Benefits of SMS SMS is a convenient, cost effective alternative to voice messaging. SMS popularity has grown as a result of:
1.) Price ? SMS is less expensive than the airtime used for voice calls or internet access. 2.) Non-intrusive ? messages are received in a discrete fashion and do not interrupt a person if they are in the middle of the meeting 3.) Integration Capabilities ? many software programs can be set up to send text alerts to cellphones when urgent conditions exist.
Short Messaging Explained Short messages can derive from other phones, personal computers or even the Internet. Customers and companies alike use SMS for remote communication, allowing for employees to be mobile and remain in touch with those who matter.
Who Provides SMS? Today nearly all the cellular carriers offer some level of SMS or text messaging capabilities. Cost and features vary, with carriers offering a variety of packages to fit individual or business needs. Typically you will find three choices that carriers provide: 1.) Totally free of Cost ? text messaging is included as part of the choose plan. 2.) Per Message Fee ? customers are charged per message. 3.) Monthly Fee ? a set monthly fee includes a specified quantity of text messages.
How can you Send SMS Messages? Messages can be sent a variety of ways, depending on the service provider that you use.
SMS Software The most well-liked way to send texts is using software. When using software program there is no cost related with the sending of messages. Based around the carrier that you are sending to messages may be sent any number of ways. Different carriers use different standards or protocols, the common protocols supported by most software program is: via modem (TAP, UCP), the internet ((SNPP, WCTP) and via email (SMTP). Software is flexible and frequently allows for group or scheduled messaging. Another advantage to software is the ability to automate processes, sending SMS alerts when specific conditions exist often without the need for human interaction.
SMS Software program ? free trials available for download and evaluation Public SMS Gateway Public gateways tend to be referred to as SMSC or SMS centers. The centers typically run a robust software application (like advanced versions of these mentioned above) and subscribe to a big database that allows for your messages to become routed to the appropriate carriers using the right settings. When using an SMSC the sender incurs a per message charge. Price will vary based on the SMSC used to send the message but its not uncommon for it to cost .05 per message.
Phone to Phone Many of the new cellphones and these on the GSM network allow for messages to be sent from phone to phone. The keypads are rudimentary and not conducive for long messages but are effective when time is an issue and a concise message is required.
Win for everyone SMS messaging continues to be helpful to consumers and carriers, as the cost of sending and delivering SMS messages is comparatively low. SMS messages have confirmed to be a profitable revenue stream for struggling telecom providers.
The Future of SMS SMS will continue to grow as part of the telecom industry. As software program processes turn out to be much more complex users will exploit text messaging capabilities in order to permit for additional mobility in the workplace.
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Source: http://articlesindispensable.com/business/marketing/what-is-sms
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